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Projects
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| Projects > Control & Prevention of Diabetes Project > Media Campaign | |||
| Media Campaign | |||||
| First Ever National Media Survey on Diabetes 2006 June, Sri Lanka | |||||
| Objective: | |||||
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To create general awareness of preventive aspects of Diabetes Mellitus among the Sri Lankan community. | ||||
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To assess the impact of mass media through behavioural modification of the population in the prevention of diabetes. | ||||
| Components: | |||||
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Health information dissemination through Printed and Electronic media. | ||||
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Information retrieval through pre-tested questionnaire – published on printed media. | ||||
| Health information dissemination | |||||
* Concept introduction and popularising of the BMI chart among the Sri Lankan Community Viewers comments about media survey Email bearing viewers who responded to the TV programme as well as the each participant of the national media survey on diabetes were given a BMI chart |
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| Media Sponsors | ||||||
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| The Island | Lakbima | Lankadeepa | Rivira | Sunday Times | Vidusara | |